20 Years in Love with FASHION

Posted On 20 Mar 2013

This year is a testament to how hard-work and determination make dreams come true. I am immensely proud to announce that Splash turns 20, on 21st of March and we are making sure we celebrate fashionably! What began 20 years ago was the journey of a local brand, with a single store in Sharjah, that has now become one of the largest high-street fashion retailer in the Middle East's Standing strong with over 200 stores in 12 countries, we have come a long way since 1993. Over the past two decades Splash has launched some of the Region’s first and most sought after fashion shows, a Limited Edition calendar, campaigns that have used technology like 3D to Ogle it and award winning strategies across various business verticals.


Planning, research, trial and error are all a part of the process but the key component for the Brand has always been the CUSTOMER who have supported us through this journey and I would like to thank them for loving us and standing by our side. For our 20th year we want to give each one of you the chance to be a part of the celebrations that was kicked 'Emblem Design' contest . We received an overwhelming response  from our fans who not only showed their artistic flair but also gave us insights on how the Splash emblem should look like. It was fun going through the entries and in the winning logo, all we did is add 'In Love with Fashion'.


Kicking off the celebrations in glamorous style we are launching an eye catching GCC wide promotion which comes loaded with 20, 520i Executive 2013 model BMWs to be won over a 45 day promotion at a minimum spend of AED 150. Alongside the BMW partnership, each week lucky shoppers can also win gifts all in the denominations of 20, like Apple Laptops, 32" LED TVs, I Pads, I Phones 5 and Samsung Note II. To keep the excitement for our dear customers over the course of the year, we have planned a variety of activities like competitions on our social media platforms (stay tuned to our Facebook page),a fashion design competition for our younger audiences,  makeovers and photo shoots, interesting give-away's, a Fashion Parade in one of UAE's most popular Mall, etc.


And last but not the least, we will be celebrating a very special day, every year, going forward known as (RED) Retail Employees Day. The day will be dedicated to our  Retail staff for their undying contribution towards the brand and being selfless in their efforts to make every day, a success.


So come join us in celebrating '20 years in love with Fashion' as we embark on a journey of excellence.


I once read; "In the race of excellence, there is no finishing line."At Splash, we believe in this quote and will do our utmost to bring joy and constant changes in the lives of our customers.