Rugged, Fashion & Denim – behind the scenes at the DNM video shoot

Posted On 25 Apr 2012

Have you ever wondered what goes on behind the scenes of a fashion shoot? You might be surprised to discover that it’s not always glitz and gloss but it is glamorous, nonetheless, in fact even when things get dirty we don't lower our fashion quotient.



Watch Splash TV presenter Clare Geeves as she goes behind the scenes of Splash Fashions’ latest video shoot. She joins resident Splash model Masha and the glamour girls and boys, on location amid industrial cranes, pipes, hardhats and makeshift green rooms for the 'Get Dirty' campaign of the new DNM collection by the brand.


It’s an unusual backdrop for the fashion industry, but the cement, dust and sand provide the perfect setting to accentuate the new hard hitting denim collection. So get clicking and check out the making of a campaign which will make you want to roll in the sand wearing your favourite denims.