Splash Blog

In the dynamic realm of fashion, where self-expression takes center stage, Splash has embarked on a radical journey to redefine our approach to fit and sizing. Driven by our dedication to inclusivity and the celebration of diversity, we proudly joined forces with Alvanon, a global leader in apparel fits & sizing solutions. This partnership goes beyond a mere shift in sizes – it's a profound transformation aimed at embracing every body shape and offer an improved fit to every customer.

Traditional sizing standards, once deemed universal, no longer capture the richness of diverse body shapes celebrated today. Recognizing this shift, Splash, in collaboration with Alvanon, embarked on a detailed project to understand and quantify changes in body types among our target customers in the entire GCC.

Alvanon, known for its expertise in advanced sizing and fit technology, went beyond providing data. They deeply analyzed the unique body shapes of our customers, using reliable data. This thorough examination laid the groundwork for reevaluating and improving our sizing standards to better match the needs of our consumers.

Armed with this wealth of information, Alvanon's experts worked closely with Splash to redefine and implement an improved fit standardization program. This program, inclusive of meticulously optimized size charts, technical fit mannequins, fit models, key grade intervals, size ranges, and alpha-numeric size correlations, offers a fresh perspective on fit that resonates with the diversity inherent in our community.

The decision to transition towards alpha sizing wasn't a mere adjustment; it was a strategic move to align Splash with global standards and ensure our customers could confidently select the perfect size. This decision, combined with refinements to body shape for all sizes, reflects our commitment to providing a superior fit, better than before.

Implementing this transformative change required alignment across all facets of Splash Teams. Recognizing the importance of seamless integration, the project was diligently executed in phases. Each team received individualized explanations of the process and the significance of the project. The feedback gathered from all teams played a crucial role in evolving the project before its implementation.

In collaboration with Alvanon, we didn't just update sizes; we revolutionized the entire approach to fit and sizing. The incorporation of the new development tools played a pivotal role in bringing our designs to life. These tools enabled us to standardize fit across our global size ranges, ensuring our garments are tailored to fit a broader spectrum of customers.

This transformative collaboration has not only standardized our sizing but has also brought us in line with international brands' sizings, enhancing our global appeal. With the entire Splash team aligned and educated on the importance of this project, we now stand proud of our newly introduced fit-accredited ranges, available in stores.

There's more – we are thrilled to introduce a new Available size tag for every garment, allowing you to easily identify the sizes that are ready for you. This addition is designed to streamline your shopping experience, providing clear information about the sizes currently in stock and available for immediate purchase.

Splash takes pride in spearheading this transformative journey, inviting you to explore our refreshed collections.