Get Interview Ready

Posted on02 Oct 2018
THE POWER BLAZER. First up, we have the power blazer. Nothing says you have your life together quite like a blazer, and when worn correctly, it could help land you the job of your dreams. For extra power points, pair the striped blazer with a classic white button-down shirt, ...

Elevate Staples Under AED 150

Posted on02 Oct 2018
DENIM DAYS Come rain or shine, a great pair of jeans will have you feelin’ fine. It’s safe to say no wardrobe is complete without this must-have denim, and the best part? You can wear it on the daily without being labeled as an ‘outfit repeater’.          Product: ...

Editor's Top 10 Picks

Posted on02 Oct 2018
Right now, it’s about making a big statement with the least amount of effort. We are talking about sweatshirts in bold hues that are equal parts fashion and comfort. Style it with a bright yellow skirt and trainers for an eye-popping finish. Product: ...

End of Summer Sale - Eidiyah Sale

Posted on14 Aug 2018
This V-Neck Top with Ruffle Sleeves is an absolute steal and looks gorgeous teamed with trousers as well as skirts. For a classic look try wearing this blue v-neck top with white slim line trousers or jeans for casual that is elevated. It also comes in a while colorway. ...

Style Tips for Eid

Posted on14 Aug 2018
A sure fire favorite is the Textured Maxi Dress with Round Neck and Long Sleeves. This silver colorway is stylish and really makes the most of the festive season. It has a beautiful texture that pick up the light and will undoubtedly shimmer all night long. The sheer material around the decalage area adds another layer of luxury. Wear this dress with a statement gem n...

Art Attack Collection

Posted on14 Aug 2018
A timeless shirt with a contemporary appeal, L'Homme Printed Shirt with Long Sleeves and Concealed Placket can be easily included in your wardrobe. Wear with black trousers for a more formal look that is both slick and stylish. ...

Color Pop Collection

Posted on14 Aug 2018
The V-Neck Layered Crop Top with Flared Sleeves and Tie Up Detail is super cute and perfect for day to night dressing. This poppy orange top features a flattering v-neck as well as flirty and floaty short sleeves. Team with jeans for the day and smarten it up with a little black skirt for the evening. ...

Autumn/Winter'16

Posted on06 Oct 2016
In between those in-between seasons, you need a look that will kick your style up a notch. With the perfect blend of chic and comfort, you’ll be utterly spoilt by our Autumn/Winter 2016 collection. Let’s start with the girls It’s time to give your style a Splash of colour; from sultry crimson couture to Atlantic deep blues, a world of excitement...

Splash 'Heart Of Gold': Stories Of Unity

Posted on14 Jul 2016
A SINGLE ACT OF UNITY CAN MAKE A LIFETIME’S DIFFERENCE. Where others look away, they face a tough situation head-on. Where others fold their arms, they extend a helping hand. Where others say it’s impossible, they push through. They walk among us. They look like us, walk like us, talk like us. What makes them different, is how th...

MAKING A DIFFERENCE, ONE ACT OF UNITY AT A TIME

Posted on14 Jul 2016
This past Ramadan, we launched the Heart of Gold campaign, an attempt to honour those who put others’ needs before their own, and to reward those who have championed the act of uniting individuals, groups or even communities. And we are immensely proud to bring you true Stories of Unity:   Saima and Step Up Dubai ...

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