The World of Splash

Posted On20 Dec 2011

Splash was created to cater to the fashion needs of the customer who loves fashion and shopping but doesn’t want to break the bank to look good. In a world whose mantra is ‘constant change’, the region’s leading high street brand has turned Legally 18 in 2011 – and this is no mean feat to achieve.


As a high street fashion retailer, we try to understand our varied clientele and work on creating a paradigm of change. We not only reflect the young, vivacious, funky and on-trend audience who understands the essence of fashion, but also cater to the basic, everyday needs of the consumer. The value we bring to the table is unmatched, because of which Splash has grown manifold and managed to retain the confidence of its customers as a leading fashion contributor in the region.


We at Splash constantly adapt to all things new and evolve with the changing mindset of the audience. For us, the year 2012 is a brand new canvas which we aim to paint bright with our achievements. All geared up for ‘A New Beginning’ in a year of unprecedented change, we aim to go beyond the boundaries of the region and explore new countries and emerging markets for which our business development team is actively looking at partners and associations.


Continuing with the momentum of change, Splash will be re-branding all in-house labels to one brand name, SPLASH, ensuring every customer’s fashion need is addressed within the Splash label. This will also extend to the rolling out of our 8000 square foot boutique-format stores with only Splash products, which will make shopping an even more pleasurable experience.


And just as fashion evolves in today’s world, so does communication – which made us realize that a refreshed website and a new blog are probably the most interesting way to communicate with an audience that loves Splash. It is our chance to share all things inspiring, lifestyle and fashion tips to stay on top of the game and ideas on how to look your best, along with talking about the newest trends and hottest new looks.


An interesting combination of brand, product, fashion shows, calendar launches, blogs and competitions, the new Splash website is a fun way to know more and connect with us at all times. With regular updates and exciting news, the website and blog will be buzzing with activity. We do hope you enjoy reading our blog and browsing through the new website as much as we did creating this for all you fashion-forward people.


Let me also add that there is no dearth of glamour. On that note, remember: “Always keep it simple, and make sure you wear new fashion and feel good. And who better than Splash to allow you to indulge?”


Bless you and thank you for all your support.


Raza Beig

CEO, Splash