Making a big Splash

Posted On19 Apr 2012

As the excitement following the success of Splash Fashion Paradise begins to settle down, there is even more excitement at the Splash offices surrounding the launch of our two newest brands — DNM and Elle. These latest additions to our portfolio offer varied wardrobe choices and a collection that is bound to leave you wanting to create some extra space in your summer wardrobe.

Splash DNM Get Dirty

Launched on April 8 2012, Splash DNM is all about denim and offers a broad bandwidth of styles in a variety of fits, colours and designs. The DNM brand symbolizes a lifestyle choice and is all about providing denim for everybody. To launch the new collection we shot an experiential campaign that is aptly titled ‘Get Dirty’, which comes across as extremely credible. To give customers the raw and edgy feel of denim, we shot ‘Get Dirty’ in a cement factory in Dubai with a group of professional models accompanied by the three finalists, chosen from almost 8000 entries, in the competition to be the face of the brand.

Moving forward from this revolutionary denim shopping experience, the second new addition to our portfolio is French fashion brand Elle. Symbolizing freedom and optimism, the collection gels beautifully with the wide offering of fashion available at Splash. Creating a unique shopping experience of accessible fashion, this brand connects with women who love to play with style, and also has an influence on men’s lifestyles — grooming them to be trendy, smart and modern.


We are delighted to present these two new offerings, but the fun doesn’t stop there. We’re constantly updating our Facebook page to bring you the latest collections, together with exciting competitions and giveaways. So get ‘liking’ us, or stop by one of our stores for a unique take on fashion.