Splash Blog

A little reflection along the way: Our sustainability story

What time can be more perfect for rejuvenation and self-reflection than the holy month of Ramadan? As we look forward to this month, to purify our minds and souls and give back to nature, we cannot help but feel proud of our sustainable journey.

The last two years have been a rollercoaster for everyone across the globe. Yes, it was a challenging journey, but thanks to the team's unwavering support, we were able to exceed our sustainability goals.


Everyone hates a bragger, but we know that you wouldn’t mind listening to some of our achievements.

Let’s take a look at the time when it all began…….


“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief…... “Okay maybe let's directly jump to how we made the best of the difficult times.


In 2019 we became the winner of the best Sustainability Business Model, received third-place recognition in the Environmental Sustainability by Gulf Sustainability Awards, and the most admired Responsible Retailer by Retail Me. The honor accelerated our motivation, and we were awarded an overall Gold in the Gulf Sustainability awards in 2020.


The year of 2021 saw a notable jump towards our 90% sustainability target across styles and by the end of the year, we were yet again named the Most Admired Responsible Retailer 2021 for our Sustainability Journey.


But how did we get there?

Our Products

The biggest highlight of our sustainable collection was Our Nature’s Comfort. The flowy dresses, silken tops, comfort Tees, and eco denim were the stardoms of the sustainable range.


We are committed to bringing our products and the environment closer together. Our Love the Planet collections with Nature's Comfort are created from eco-friendly plant- based sustainable fabrics that grow naturally and use fewer pesticides. In the last year, we have boosted our use of Better Cotton products and drifted towards the goal of using more natural fibers.

We have worked with Cotton blends, Linen, Tencel, Lyocell, Sustainable Viscose, Pima cotton, and even nickel-free jewelry in the past few years. Our goal is to focus more and more on sustainable and innovative fabrics that are beneficial to both the people and the planet.


To fight better we, as a growing business, took a step towards converting our water- consuming denim to water-efficient denim. We collaborated with our suppliers and adopted a Water Efficient process that would use far less water and produce far less pollution, making our denim better for the environment.


Our Shopping bags

The startling reality is that more than 90% of plastics are not recycled. To help conserve biological variety, Splash Fashions uses FSC-certified paper in all apparel tags and packaging. Furthermore, all our poly-based packaging bags have been replaced with certified compostable material. The use of FSC paper and Bio-based material in packaging has significantly reduced the quantity of plastic that ends up in landfills. This also allows us to ensure that the paper is sourced in a responsible and stainable manner.


A lot has happened in the past few years, both personally and professionally. We have entered 2022 with the hope of reviving ourselves and our surroundings. Ramadan is the perfect time to speak our mind and be grateful for all those who have been good to us. It is the time to do our part in giving back to nature.

Splash as a conscious brand is trying its best to include more and more sustainable products in their trendy collections. This holy month shop at Splash and experience a range of elegant sustainable clothing.