Splash Blog

Cotton with a Makeover: Better Cotton

In this era of conscious movements, an entire generation is standing together voicing for sustainability. This pursuit of a greener future has inspired us to use more and more natural fibers which are sustainably sourced Like Cotton, Viscose, Linen, Modal etc., we offer a range of fabrics draped in trendy, vibrant, and comfortable fashion while remaining eco-friendly.



Since the outset, cotton has been the most used fiber in SPLASH Product. A fashion staple present in nearly every wardrobe, cotton reigns supreme. What's not to like? Cotton grows naturally, is breathable, lightweight, soft, and elegant, and the cotton we use in Splash product is sustainably grown and sourced as well.

But despite our love for cotton, conventional methods of growing cotton are damaging to the environment and to people involved in cotton cultivation.

Typically cotton crop takes 150-180 days to grow and require millions of people to work daily for its cultivation. Across the globe, these very cultivators labor endlessly for hours and days to produce our staple fiber, and what bothers the most is that they are all vulnerable to even the tiniest change in economic, environmental, and social conditions.



We respect the people as much as we respect the environment, and with such conscience we partnered with BCI to improve cotton farming globally.


United in our vision of a Sustainable Future, Splash is proud to be the 1st Regional Brand in the Middle East to be a member of Better Cotton Initiative, a non-profit organization working to improve cotton farming practices globally.



“By 2021, the Better Cotton Initiative is known to have reached about 2.7 million cotton producers in 23 countries.”- BCI


Better Cotton Initiative (BCI) is a non-profit organization dedicated to developing efficient cotton cultivation practices. It is the world's leading initiative for cotton sustainability whose sole mission is to help cotton communities survive and thrive while protecting and restoring the environment.

The Better Cotton Initiative trains the cotton farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing. This way we ensure a healthy farmer and a healthy planet.



When you wear our BCI products, whether a jacket, dress, t-shirt, or hoodie, you will feel proud knowing you're encouraging an organization that supports millions of farmers and their families. We at Splash are committed to increasing the use of BCI Cotton in our products and moving forward towards a sustainable future.


“Beyond sustainable farming practices, the BCI training sessions have taught us a lot about leading healthier lives in general. We see a real difference between our community and other villages that aren’t involved. We’re more self-sufficient and able to achieve a better quality of life while keeping our families safe and healthy.”— BCI Farmer Balubhai Parmar


Read more on BCI