Splash Blog


Sustainability is slowly becoming a norm for open debates and pride. We demand numbers, percentages, and certifications to account for authenticity. Yet how often do we take a moment to ask what those numbers, those certifications, and those values actually mean? Some might raise a conflict about a brand’s sustainability stats while some might praise it. What we are doing here is not to scream numbers but rather to communicate our sustainable philosophy.


“We don’t need a handful of people doing zero-waste perfectly. We need millions of people to do it imperfectly” - Anne Marie Bonneau, Zero Waste Chef


We have taken a small, yet impactful step towards eliminating plastic waste. With the help of a non-profit global organization, the Forest Stewardship Council, our initiative became a much bigger success.



What do we know about plastic waste?

One polybag can take up to 1000 years to disintegrate, and around trillions of such bags are used each year. These bags are often consumed by numerous marine and land animals leading to fatal consequences. Most of the plastic pollution may not even be visible to the naked eye – this one we call ‘The Microplastics’. From small invertebrates to large mammals like us, microplastics are ingested by a wide variety of animals.

Now that we know that plastics are not exactly environmentally friendly, let’s discuss some alternatives.


First Alternative: Oxo-Biodegradable Bags

Around 6 years back, Splash took up the role of being more responsible for what we produce. We took several sustainable initiatives, one such being the conversion of our plastic shopping bags to Oxo-biodegradable bags.

If you still own one of our earlier green shopping bags, fear none as they are biodegradable and recyclable. Oxo-Biodegradable bags have the property to disintegrate into CO2, water, and biomass, making them eco-friendly to some extent. However, a drawback to this initiative was that these bags require UV light and oxygen to degrade completely, which would not happen if the bag was buried underneath the soil or if there were fewer bacteria helping with the degradation process. Hence, we decided to transition towards more sustainable alternatives.


Second Alternative: Paper Bags

We understood the positives of our oxo-biodegradable bags and comprehended the drawbacks. Our teams researched extensively for a more practical alternative and eventually, took up the initiative of using FSC-certified paper bags.


What is FSC?

The conversion of polybags to paper bags has been a global adaptation. As most of the impact is borne by our world's forests, it is imperative to choose paper that has been sustainably sourced from global organizations like FSC.

Forest Stewardship Council, a non-profit organization, promotes responsible management of the world’s forests. If we say that our paper is FSC-certified, it means that it has been sourced from forests that are managed by the FSC council.




The Impact

The result of the transition was compelling. An annual buy of 25 million plastic bags has been replaced with FSC-certified paper bags. It is with pride we say that these bags won’t choke up our oceans or clog the landfills, rather they would decompose and return to nature.

What’s great about these bags is that they are tough, reusable, spacious, and fashionable. They can be folded compactly into their elegant state and be utilized again whenever needed. A paper bag outperforms a plastic bag in every respect especially if it has been sustainably sourced.